Sunday, September 16, 2012

The One With The Hallyu Wave.


I just noticed it's been 2 years since I've written anything here. It's slightly past 2am right now, and 제자리걸음's playing on the lappie. Well OK so I just turned it on. I've just watched "I AM" on pay-per-view on telly, and it really gets me thinking. It's been 2 years since I've gone head first into the Hallyu Wave, and it's taken me on a journey that has been... interesting. When I first saw Gee back then, I didn't have the faintest clue that it was a game changer that would save me from a disfunctional relationship, and change most of the way I perceive (and live) life. It became more that just a music video, more than just an album, more than just a variety show. More than 9 girls trying to make it in the world. They became hope, dreams and warmth. I'll not go into the specifics but; in two short years, I went from not being able to tell Jessica and Taeyeon apart to having gone to watch them live both in Singapore, and in KL. I'm looking forward to SM Town in Singapore at the end of the year, but that's down to getting the impossible tickets again. It's interesting how massive the Wave really is. When you think about it, Korea has pretty much jumped to the forefront in nearly every avenue of life: cars, fashion, electronics, food, entertainment. 2 years ago you'd think twice about a Samsung phone or buying an LG TV. You'd think I was crazy for saying KIA made some nice looking cars. People looked at me funny when I told them that the only person for me was Jessica Jung (I think they still do on that one). But it's true. It's changed my life more than I can fathom, and if you look closely, I'm pretty sure it has changed you too. I believe I'm not alone. I believe there are many of us that go beyond the commercialism and the product, because we can see that there is something much more genuine amidst the packaging. It's something I can't really explain. But it's something I think the world needs. And it isn't show any signs of slowing.

I don't think it can afford to.